The Vincent Price classic House of Wax was responsible for kicking off the 3D boom of the 1950s, making Warner Brothers a whole lot of money, so it’s not surprising that Columbia Picture would try and get some of that Box Office cheddar for themselves. This brings us to 1954’s The Mad Magician a film that starred Vincent Price as another mad killer in three dimensions.
The film centres around Don Gallico (Vincent Price), a magician, a master of disguise and a brilliant inventor of stage illusions who wants to move from behind the curtain to become a stage magician himself. However, Gallico’s dreams are quickly dashed when his employer Ross Ormond (Donald Randolph) interrupts a rehearsal of his latest invention “The Lady and the Buzz Saw” revealing that he has sold Gallico’s latest trick to another magician, the pompous and unscrupulous Rinaldi (John Emery). Ormond asserts his legal right to do so, as Gallico’s employment contract states that all his inventions belong to the company. This betrayal pushes Gallico to the brink, igniting a deep-seated rage within him. If that’s not enough, we learn that Ormond also stole Gallico’s wife, Claire (Eva Gabor), away from him, as if he needed any more reason to go mad.
Revenge is a dish best served sliced.
Gallico then decides to assume the identity of Ormond to rent an apartment from Alice Prentiss (Lenita Lane) and disposes of the body of the real Ormond on a bonfire celebrating a local college victory. An interesting if risky place to get rid of a corpse. Then things get even more complicated when he is forced to murder his ex-wife when she attempts to track down the “missing” Ormond which brought her to Gallico and his deception. As if that wasn’t enough, The Great Rinaldi is quick to deduce the truth behind the disguise and attempts to blackmail Gallico into continuing his work of creating illusions for him and him alone. Does anyone else see the problem in blackmailing a person who has already committed two murders?
Some people are too dumb to live.
Gallico assumes the identity of Rinaldi, using his skills in makeup and disguise to impersonate the deceased magician. This new persona allows him to perform and bask in the limelight, but it also brings him closer to further danger. Unfortunately, his former assistant, Karen Lee (Mary Murphy), is currently dating Lieutenant Alan Bruce (Patrick O’Neal) who is the lead detective on the current slew of disappearances and murders, and as this movie takes place at the turn of the century, we have the hero cop using the new technique of fingerprinting to catch the killer. But will Karen’s boyfriend figure identify the killer in time, or will he get burnt in the process?
“Bruce, how about a closer look at my new illusion?”
Stray Observations:
• In the 1953’s House of Wax
Vincent Price played a talented sculptor who only turned murderous when
he was betrayed by his partner, in this film, he’s a talented magician
who is betrayed by his employer and this causes him to turn murderous.
Safety Tip: Don’t betray Vincent Price.
• It’s almost a trope in these films that the heroine will be dating or getting involved with a member of the police force.
• As in House of Wax, we get someone performing yo-yo tricks as if this was a requirement in 3D movies.
•
Gallico murders his boss by beheading him with a giant spinning buzz
saw, lucky for him this saw has the amazing ability to sever a head
without spraying an ounce of blood anywhere.
• The bonfire that Gallico uses to dispose of Ormond’s body would not produce enough heat to disintegrate human bone.
•
Disguised as Ormond, Gallico rents a room from a person who writes
murder mysteries and her latest book was about a murderer who must
commit a series of killings to stay free.
“Does the rent include a good case of irony?”
When it comes to being able to convey both charm and menace there is no one as good as Vincent Price. His mesmerizing portrayal is fully nuanced, making Gallico a sympathetic figure despite his descent into madness. Price’s ability to convey Gallico’s descent into madness, while maintaining a veneer of charm and sophistication, is a testament to his acting prowess. His performance elevates the film, making Gallico a memorable character in the annals of horror cinema. The supporting cast, including Mary Murphy as Karen Lee and Eva Gabor as Claire Ormond, provide solid performances that complement Price’s central role. Donald Randolph is suitably detestable as the manipulative Ross Ormond, and John Emery as the detective Alan Bruce adds a layer of intrigue to the narrative. The interactions between these characters add depth to the story, providing motivation and context for Gallico’s actions.
I’d certainly be mad if someone stole Eva Gabor away from me.
John Brahm’s direction is adept at creating a suspenseful atmosphere and the film’s black-and-white cinematography, handled by Bert Glennon, enhances the eerie and Gothic feel, with shadows and lighting playing a crucial role in building tension. The use of 3D technology, a novelty at the time, adds an extra dimension to the viewing experience, making certain scenes more immersive and thrilling. The film’s atmosphere is a highlight, effectively utilizing the Gothic aesthetic that was a hallmark of 1950s horror. The sets, filled with elaborate stage props and eerie lighting, create a sense of claustrophobic dread. Brahm’s direction ensures that the tension is maintained throughout, with well-paced scenes that build suspense and keep the audience engaged.
This film is a lesson in staying ahead in stagecraft.
John Brahm’s The Mad Magician explores themes of obsession, revenge, and the fine line between genius and madness with Gallico’s descent into darkness being a cautionary tale about the dangers of unchecked ambition and the consequences of betrayal. While this entry isn’t quite on par with the House of Wax the film’s engaging plot, atmospheric direction, and strong performances make it more than a memorable offering. Fans of classic horror and thriller films will find much to appreciate in this dark and suspenseful tale.