The film opens with the standard prologue, where we see a mother and son watching a classic horror film on Halloween night – cliché number one for this film – and she imparts to him the wise words, “You are stronger than anything you are afraid of.” This is a nice sentiment, but it doesn’t do her much good as she is then brutally murdered by a masked psychopath. So the sentiment should have been more accurately stated as, “You are stronger than anything you are afraid of, unless what you are afraid of is armed with a big fucking knife." The film then jumps to the present day where we are introduced to our hero Dax (Robbie Kay), who was the young boy who witnessed his mother’s murder, and as anyone whose life has been severely traumatized by violence, he has become obsessed with horror movies – cliché number two – and despite his dad forbidding him to attend Blood Fest, a horror convention taking up 700 acres that houses tributes to all the great horror genres, we know Dax is going to attend, come Hell or high water. Dax also works at a video rental store, which is, if not quite a cliché, almost anachronistic at this point.
If only Jay and Silent Bob were here to save the day.
Dax’s father (Tate Donovan) is a psychiatrist, who has turned his wife's murder into a rallying cry for his crusade to rid the world of such despicable entertainment: “Blood Fest is a gathering of freaks and degenerates celebrating mindless violence and gore,” and even his sister Jayme (Rebecca Lynne Wagner) tells him Blood Fest is going to suck. But where would we be if our heroes ever listened to such sage advice? So Dax manages to sneak into Blood Fest, along with his best friends Sam (Seychelle Gabriel) and Krill (Jacob Batalon), and they meet up with Ashely (Barbara Dunkelman) who is “starring” in an upcoming horror flick, and along with her is douchebag director Lenjamin Caine (Nicholas Rutherford); their night of true horror is about to begin.Wanna take bets on either of these two surviving?
The evening gets off to a rough start when Dax meets the star of one of his favourite horror franchise The Arborist, Roger Hinckley (Chris Doubek), who is a jerk to Dax so that we can check off the “Never meet your heroes, it will always be a letdown” cliché box, but things take a turn for the worst when Anthony Walsh (Owen Egerton), the festival's maniacal organizer and horror film producer, claims he “wants to make movies scary again,” and unleashes blood and carnage as real chainsaw-wielding maniacs and knife-brandishing psychos tear into the crowd with relish.One thing that can be said of this film is it does not stint on gore.
Turns out that Walsh has a secret agenda, one that somehow revolves around brutally murdering all the attendees of Blood Fest, and filming it for some arcane purpose. The premise is simply ludicrous, how exactly is this supposed to work? However he cuts this “movie” together, it will end with him either in jail or a nuthouse, but logic and reality kind of take a backseat as the proceedings follow our intrepid group of heroes as they try to fight their way to freedom. Due to Dax being an expert on “The rules to survive a horror movie,” he becomes the de facto leader, and so we are treated to hazardous trips through the various park areas; a zombie infested forest, a cabin in the woods with something nasty in the basement, a group of sexy vampires, a tortureland that is only missing its maniacal puppet, killer clowns — who are not from space — and the location of Dax's favourite film The Arborist. Some of this is a lot of fun, and the actors do their best with the material given, but much of it stretches our suspension of disbelief a tad too far, especially when we learn more and more on how the park functions, because there isn’t anything actually supernatural going on, it’s all manufactured by Walsh and his mysterious silent partner. Give any of this a moment's thought, and the whole picture starts to unravel.Note: We get several scenes of Walsh and a bunch of his subordinates operating out of some sort of control room, as they control the monsters in the park, and the similarities between this and the office workers in Cabin in the Woods is well beyond homage and is basically outright theft.
And exactly how did Walsh create this army of monsters?
• He took local mental patients and had them watch the same horror film on repeat.
• Walsh has video gamers unknowingly controlling real corpses to kill the guests, which may not be supernatural but is batshit mad science that is beyond far-fetched.
• The vampires are hot Eastern European women who have been promised visas, have had their teeth filed, and are infected with Porphyria.
• The killer clowns he found on craigslist.
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